Paris Hilton (44) is the face of Karl Lagerfeld’s Fall/Winter 2025 campaign. Titled “From Paris with Love,” the label described the campaign in a press release—a nod to the heiress’s name and the roots of the fashion house. One of the black-and-white photographs by fashion photographer Chris Colls shows Hilton in a dark suit, shirt, and tie. Loafers, fingerless leather gloves, and a large pair of glasses complete the timeless business-chic look.
For Karl Lagerfeld Jeans, she poses in a casual outfit consisting of a blazer, jeans, and a button-down shirt with a bold graphic slogan. She wears fingerless gloves again and carries a handbag. Joining Hilton in the campaign is model Jon Kortajarena (40), who appears in Karl Lagerfeld Menswear.
“I’ve always admired his rebellious spirit”
Paris Hilton gushes in a statement about the late designer who died in 2019: “Karl was a true original—brave, iconic, and always ahead of his time. I have always admired his rebellious spirit.” It feels “completely natural” to be part of the campaign, she is quoted as saying. “It’s an honor to be part of his legacy—in a way that feels completely authentic to me,” Hilton adds.
In an interview with Women’s Wear Daily, she recalls the first meeting with Karl Lagerfeld (1933–2019). “Karl pulled out his camera and shot a series of photos of my sister and me, Princess Marie-Chantal, and some of our friends,” Hilton says. “I still remember exactly how he looked at me for the first time in his own unique way, with his sunglasses, gloves, and a fan in hand. We formed an instant connection,” she adds.
As Pier Paolo Righi, CEO of Karl Lagerfeld, explained, the designer would have “loved” to see Hilton in one of his campaigns. Lagerfeld launched his own label in 1984. In February 2019 he died at age 85 in Paris, according to reports. Media outlets said he died from cancer. (spot)
