Home blog New ad in support of anti-gay marriage amendment “misleading,” “deceptive”

New ad in support of anti-gay marriage amendment “misleading,” “deceptive”

New ad in support of anti-gay marriage amendment “misleading,” “deceptive”

A new ad released last week by Minnesota for Marriage has been ruled misleading by both WCCO and Minnesota Public Radio.

MPR’s Poligraph

The examples in Minnesota for Marriage’s ad have some truth to them, but some are misleading. And over all, the ad misleads voters on several fronts.

First, same-sex marriage is illegal in Minnesota. If the amendment is defeated, same-sex marriage will still be illegal.

That said, amendment supporters are quick to point out that some legislators would like to make it legal and there’s a case pending in state courts that seeks to overturn the existing law. Supporters say that the amendment is necessary to keep legalization from happening and to prevent a rash of discrimination cases.

As for the rest of the ad, the examples involving lawsuits and fines could have been brought regardless of the state’s same-sex marriage laws. In fact, Minnesota’s anti-discrimination laws already prohibit discrimination based on sexual orientation.

In general, most of these examples don’t have anything to do with whether same-sex marriage is legal or not. For instance, the Lexington School District in Massachusetts talks about same-sex marriage in school because it is part of its long-standing diversity curriculum, not because the state’s same-sex marriage law requires it or because the state requires it.

WCCO’s Reality Check called the ad “deceptive”:

But the ad is deceptive.

Minnesota’s not voting to legalize gay marriage.

“When same sex marriage was imposed elsewhere, it has not been live and let live,” says the ad, by Minnesota for Marriage. “People who believe marriage is one man and one woman have faced consequences.”


What the ad asserts is not the question Minnesota’s voting on. Minnesota voters will be asked to put into the Constitution an amendment defining marriage as the union of one man and one woman.

Even though gay marriage is already illegal in Minnesota. Putting it in the constitution would make it MORE illegal.

And if Minnesotans reject the amendment, gay marriage will still be illegal.

Michelangelo Signorile interviewed Frank Schubert, the architect of Minnesota for Marriage’s media campaign, and asked him about his use of misleading ads in Maine in 2009 to defeat marriage equality.

Schubert dodged the question.

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